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TheRealEstateMarketingFacestheDirectionSelectionAgain(II)

(2019-03-27 15:43:05)

According to statistics from CITIC Construction Investment, the full-caliber sales of the top 100 real estate enterprises reached 661.07 billion yuan in January, down 2.6% year-on-year. Compared with the year-on-year growth rate of 58.4% in January last year, the sales amount of the top 100 real estate enterprises was 508.85 billion yuan, a year-on-year decrease of 8.6%. At the sub-level, the growth rates of Top10, Top 20 and Top 50 housing enterprises were -14.9%, -10.6% and -6.3%, respectively, while the overall growth rate of large-scale housing enterprises was more obvious due to the base effect. The data performance of the first- and second-tier markets is not satisfactory, which directly leads to fluctuations in the sales performance of listed companies. At the price level, the president of an interior company said that he was afraid that the market would have to go through a period of time. This kind of sideways has the power of the market itself, a36 steel pipe and there are also finite price factors. As for the end date, look at the credit policy and look at the industry policy. Housing companies that are used to harvesting now have to learn to wait.

TheRealEstateMarketingFacestheDirectionSelectionAgain(II)

Sideways era

While the market data is pessimistic, there are variables that are stealing. First, at the credit level, after December 2018, the average interest rate of personal first-home loans in the country fell by 0.35% to 5.66%. The average interest rate of Beijing, which is most sensitive to credit policy, has also dropped for two consecutive months, dropping 2BP to 5.43% in January. In addition to a large mount of high-interest financing, housing companies also generally reflect a reduction in financing costs, and the funds are more relaxed. In January, 40 typical listed real estate enterprises monitored by Tongze Research Institute completed a total amount of financing of RMB 79 billion, regardless of whether the total amount of debt financing and equity financing reached a record high of nearly one year. The president of the above-mentioned housing company revealed that the overall capital pressure of the housing enterprises has eased, Mini electric scooter manufacturer and the gates for housing financing are open. Take the development loan as an example, the interest rate will be lowered from 30% to 20% or even 15%. At the policy level, some cities that were too strict in the previous period began to adjust their policies under the guidance of the idea of one city and one policy.

Jiang Shaojie, managing director of Midland Realty Shenzhen and Huizhou District, said, "At present, we cannot arbitrarily believe that Shenzhen has relaxed the price limit, but this price is difficult to get a pre-sale certificate in 2018." A person who work in the real state enterprise and responsible for researching industry policy said that ''one city and one policy'' will be the characteristic of the real estate market in 2019. Some cities have adjusted the previous policies in line with the policy direction of one city and one policy, local government must maintain the stability and health of the market and prevent big ups and downs, but at the same time we need to develop."

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