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ThePredictionofthePaymentforGlobalAdvertisingin2019

(2019-03-19 10:40:37)

 

Advertising is sale products or services through some medias, to convince the consumers and reach their sales target. Today, business advertising has very developed, many entrepreneurs and companies are willing to invest a large mount of funds in advertising.

According to the newest report of payment for advertising and the data from 59 markets, global advertising spending will increase from a 4.1% increase in 2018 to a 3.8% increase in 2019, and global advertising spending will reach $625 billion. From the geographical analysis, Asia Pacific and North America will become the main growth areas next year, accounting for 42% and 30% of global growth respectively. In addition, Western Europe accounts for 15%, Latin America accounts for 10%, and Central and Eastern Europe accounts for 4%.Square Steel Tubing

Due to the continued expansion of domestic consumption and the middle class, China's advertising spending growth is expected to be 7% in 2019, with a total investment of 917 billion yuan. Digital media and outdoor advertising rose 15.8% and 14.2% respectively in the first three quarters of this year, and will continue to be the main driver of advertising spending growth in 2019.

ThePredictionofthePaymentforGlobalAdvertisingin2019

As China moves from an export-oriented economy to a consumer-centric society, investment is constantly evolving. In addition, advertising spending continues to change with consumers as consumers' disposable income, spending habits, and media behavior increase. Consumption accounted for 78% of China's GDP growth in the first three quarters, an increase of 14 percentage points over the same period last year, and per capita consumption of residents increased by 8.5%. In 2018, the pharmaceutical industry occupied the top spot in the advertising spending industry with more than 125 billion yuan in advertising spending. Entertainment and network services became the fastest growing two categories with 59.6% and 52.7% growth rates respectively. Real estate fell the most, down 34.93% year-on-year.

For this latest forecast report, Susana Tsui said: "From the perspective of scale and progress, China's digital economy has always led the world. There is no doubt that China will remain the main force of development in the next year, and there will be Longer development. They has a unique perspective on the needs and nuances of this market, investing heavily in products, employees and technology to ensure we can meet the needs of the Chinese market. These investments highlight our Commitment, we will work together with every local and international customer, new customer and existing customer to achieve success." He also said: "As the world transitions to the digital economy, advertising is at the forefront of change. Digital connectivitynot only thanks to technological advances, but also to the speed of consumer acceptancehas fundamentally changed our business and will continue to change our business. Even in the markets with the highest digital penetration rates, such as the UK and China, there is no sign of a slowdown. We are ready for this opportunity to serve our customershelping them adapt to the new digital age, ensuring the long-term health of their brands and driving their business performance."


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