By Bill Gardner

These are austere times, but the logos recently loaded onto LogoLounge.com - nearly 35,000 since 2008 - certainly do not reflect it. And that is how it should continue to be. Wary homage may be paid to marketing in lean times, but not to identity design. This are two wholly different efforts with different goals. It should set a long-term course for clients, not fall into pits carved out by economic phases.

The most recent uploads to the site still have a vibrancy of color and energy that bucks what in past years might have been considered proper corporate behavior. They set a very optimistic course.

This seventh annual trend report, as always, is as much a forecast as it is a study of the past 12 months. The past informs the future, and the recent past has such momentum that designers would be well-advised to stay this course, even when clients are only maintaining the brands they have, not creating new ones. Business may be slow, but it does not have to be dull.

In preparation for the fifth LogoLounge book, we studied and organized thousands upon thousands of new designs. As always, it's exciting to see new directions emerging. These lead to even newer meanders and connections.

One such direction is that the use of type and text is clearly more critical. Words carry a more concise message. They convey specific rather than generic information.

The increased use of text in identity design takes several forms. A designer may choose to create a wordmark, but also include the mission statement or tagline in the design. Or, he may fill a shape or symbols with more words. People are busy; money is tight. Logos must be interpreted, and interpretation takes time. Words deliver their message immediately.

Another clear direction is the increased chroma of color. Everywhere, there is a brave use of hue, even in the most unexpected places, such as in the identities of very large and conservative clients.

There's another very small item on the horizon that may have a gigantic effect on logo design in the future. When Google introduced its new favicon at the start of 2009, it was a very visible reminder of how powerful that tiny piece of real estate really is. The favicon may turn out to be a measuring stick against which the success of any new logo design might be measured - as in, can this logo be made to fit in a 15 x 15-pixel square?

The 15 trends that follow are not instructions, rules or indeed any finite accounting of all of the logo trends currently in motion. Many trends shared in previous reports are indeed still in motion.

These trends are offered as an objective report of the newest, most relevant directions. They should serve as traction in moving you forward in identity design. Revisit the full collection of the past six years' worth of trends reports at LogoLounge.com for even more context.

也许是太久没有感觉到这样的寒冷了。

油画、水彩水粉画展出时间、地点
时间：2009年11月10日至11月19日 
地点：油画在云南艺术学院美术馆新馆
      水彩、粉画在云南艺术学院美术馆老馆

★局部链接http://blog.artintern.net/blogs/folderinfo/yuchang/16845

●mp3下载地址：http://mcbess.com/radio/mp3/wood.zip

The Dead Piratesates “Wood”
Music video 5:29
http://www.dirtymelody.com/
Working with the simplist of briefs, “make something fun” from Dirty Melody Records, co-directors Simon Landrein and Matthieu Bessudo (McBess), both recent Supinfocom grads, set forth to craft this chroma-challenged 3D caper for their own band The
Dead Pirates.
A
dmitting the main struggle was merely keeping themselves organized, the pair worked hard to preserve an illustrative feel to the 3D work and completed the video in three and a half months with help from colleagues at The Mill – where both Bessudo and Landrein work as 3D animators.

■http://www.photolounge.it/home/

         希望底层人民的生活越来越好！

         希望“希望”不再是“希望”！

感触现实生活，人生既是一幕幕电影。

梦想、青春、激情、真诚、

绝望、茫然、空虚、无聊

随时间的流逝反而来得更加强烈。

★北野武 Kitano Takeshi

★黑澤明 Akira_Kurosawa

★宫崎骏 Hayao Miyazaki 

★侯孝贤 Hsiao-hsien Hou

★Anh Hung Tran

★张艺谋

★李安 Ang Lee

★王家卫

★金基德 Ki-duk Kim

★今敏 Satoshi Kon

★押井守 Mamoru Osh

★大友克洋 Katsuhiro Otomo

★新海诚 Makoto Shinkai