SH TYPE 字研所

字研所－他其工作室位于上海中心地段静安寺，致力于中国前沿的本土设计实践和研究。工作室创始人潘剑锋曾任麦肯光明设计部主管，智威汤逊设计总监，英格兰中央大学伯明翰设计艺术学院视觉传播硕士和中国美术学院视觉传达设计硕士。

工作室提供为客户进行品牌一体化设计咨询和方法研究。

工作室十余年来服务过的本土与国际著名客户包括：可口可乐，耐克，宝时捷……

Contact：altdesign@126.com
More Art work：
http://blog.sina.com.cn/pjfart

Alt-Design Founding Director Pan Jian Feng was born into anartistic family and studied fine calligraphy as achild. He graduated with Mastersdegrees in Visual Communication from the China Academy of Art andthe University of Central England.

Before starting Alt-design he worked in senior positions at JWT andMcCann Erickson, providing him with solid experience in brandingand typography design. As Design Director he delivered top qualitybranding communication for the Chinese market during the lastdecade. He was instrumental in dramatically improving the image offoreign brands in China.

Currently Pan Jian Feng is focusing his skills on both experimentaland commercial topography design with the aim of developing a forumfor international dialogue in the typography field. He is one ofChina’s foremost typeface creators and design strategists.