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NIKE DUNK艺术展的BLOG
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Remember, Not Forget
Ou Ning
Sneaker Culture is like other pop stuff. It’s all about forgetting but not remembering. In the social chain of the circulation of production and consumption, only by removing people’s memory quickly can new exciting points be born. But Nike Dunk takes an opposite way. Its launch in 2008 is to remind people of the sense of honor and belonging from those loyal minds to their teams during the NCAA Basketball Tournaments in 1985 and 1986. That’s also when Dunk was born. The faster the society develops and the more frequently the trends change, the more precious old things seem to be. Vintage is not only a revolution of clothes, shoes and accessories but also an explosion of social thoughts and collective unconsciousness. Real Sneaker lovers are not only collectors of materials but also feelings. They research the history by material remains and point out the direction of future.
To cooperate with artists has become Nike Dunk’s legend. By the help of their talents, Nike Dunk can increase the creative level of Sneaker culture continuously. A pair of shoes can break the material limit again and again and walk to a broader world of more possibilities. How Japanese people discover Nike Dunk is a typical cross-culture transformation. They read the west from eastern angle, bring up new points and pass them back to the west
8GG is an artist group consisted of Fu Yu and Jia Haiqing. Both are China’ s leading new media artists. They were both born in 1971 and graduated from Beijing Normal University in 1994. Their works feature the interaction with audience by the help of technology. In 2006, their web concept project “Search Your Name” was the first online work the London ICA collected. In this special search engine, anybody who searches their names will find them become super stars with hundreds of thousands of results. In 2007, they had their V.I.P. room project displayed in Cornerhouse, Manchester's international centre for contemporary visual arts and film. The project let audience sit on enlarged computer keyboard, every time they sit down, the action will change the computer’s video play program so that “the story itself comes forth with unexpectable meanings”. The art work 8GG created for Nike Dunk “Be True” art exhibition, “the hearing memory related to colors”, sets up web cameras in certain places to catch and collect the colors from audience. Any color that matches with Dunk color system will lead to enormous chain reaction of screen colors and sounds. Thus every audience can possibly change the rhythm of video and sound, accompanied by the delicate change of lights, so that a spontaneous multimedia performance is formed.
