Launching their new marketing campaign, guests were spoilt with photo booths, fancy video gaming, a fashion show, performances by leading Taiwanese and Chinese pop stars and not to mention free flowing Moet. Ms MARY CHING

“Young and Fashionable” was the central theme around the Novamania trade fair hosted at ShangMART. Their mission was to foster the connections and integrations between international fashion brands and the China fashion market. MARY CHING was participating in the ‘Made in China’ section amongst other designers such as Flying Scissors, Content and S2VS

Politics in Shanghai sees a fight for whom runs Shanghai Fashion week; hence the two trade fairs and multiple fashion shows that will follow next week. As a designer, we are caught in the middle and to make all parties happy, attend both trade fairs! Only in China might this occur… rather than complain we bow courteously and thank them for a great opportunity for exposure.  Thank goodness our Spring Summer feathered Ms Xi-Ting makes any girl smile.

看到了上海时装周上

The MARY CHING girls went to check out what Follie Follie had up their sleeves at their launch. With Gaile Lai starring as its global brand ambassador, Folli Follie launched their 2011 global brand campaign on at M1NT, Shanghai. In the hopes of appealing to a wider audience, Gaile Lai depicted three different personas in the campaign: the ‘’Classic Gaile’’, the ‘’Trendy Gaile’’ and the ‘’Rock Gaile’’. Set against a backdrop of runway shows, brunches and powder rooms, Gaile is accessorized with a variety of jewels, handbags and watches from Folli Follie’s unlimited collections.  Love the imagery of the new campaign…

“Young and Fashionable” was the central theme around the Novamania trade fair hosted at ShangMART. Their mission was to foster the connections and integrations between international fashion brands and the China fashion market. MARY CHING participating in the ‘Made in China’ section amongst other designers such as Flying Scissors, Content and S2VS.

以“青春和时尚”为主题的  Novamania  国际时装展会在上海国际贸易会展中心举办。主要目的是培养具有联系性和综合性的国际时尚

...is because it isn't New Year's Eve in China until Wednesday night! New Year's resolutions commence on Thursday, so we have three more nights (and school nights, at that!) of debauchery to come before we initiate our 'raw-veggie-n-vodka' diet, this year's plan to stay svelte whilst still having fun.

MARY CHING friend and Gallerist Elisabeth De Brabant is featured in Harper's Bazaar's February issue and our jaws dropped to the floor when we saw just how smoking hot this mother of two looks all dolled up. She wore her MARY CHING Sissy stilettos for one of the shots and looks like a 1930s movie star as she poses on the staircase of her beautiful French Concession villa. We are officially jealous!

 

 

 

 

MS. CHING hit up the 'Culture Chanel' ret

We'll keep the identities of Ms. CHING's wacky friends secret; suffice to say a good time was had by all at a birthday soirée in her flat last friday night!