林小佐

《Q皮影》动漫人物形象设计，入选“GDC09 平面设计在中国”，收录《GDC 09》年鉴。

官方网站 http://gdc.sgda.cc

GDC，我想业内的人都知道了,中国首个面向全球的大型综合性设计竞赛，每两年举办一次，是目前国内最具影响力的平面设计双年展。其前身为平面设计在中国（Graphic Design in China），由深圳市平面设计协会创办于1992年，至今已有17个年头了。

09年更是打破单一设计边界，试图打造中国首个面向全球的大型综合性设计竞赛年展活动，外延扩张、内核重组。竞赛的类别首次从平面设计拓展至广告、互动、空间、产品及综合等六大类别，往届五六位的评审团也扩张为全球由不同文化、设计与艺术领域人士架构的团队。来自英、美、法、荷、意、加、日等国的国际评委们都是各自设计、艺术领域极具影响力的人物，他们以专业背景及权威性分别对应着ＧＤＣ’０９展６个类别的作品评审。

猫侣咖啡馆成立的初衷，是希望为忙碌生活的人们，在喧嚣的城市里，寻觅到一丝宁静，让压抑的心灵得到释放。同时，咖啡馆老板非常喜爱猫，也希望借此能给很多爱猫人士提供一个可以携带着宠物相互交流的场所。为了充分体现这种特色的经营理念，其店名选用“猫侣”二字来进行诠释，“猫”和“人”，生命的伴侣，让人体会到咖啡馆所营造出温馨、素雅、趣味的环境。

标志采用一种随性的表达方式来演绎猫侣咖啡馆的氛围，图形上以两只相依偎的猫咪为主体，给人一种在城市的喧嚣中，心灵相互依靠的感觉，而下方英文名cat lovers中的字母C和L，与两只相依的猫巧妙的结合起来，延续为他们的尾巴，多了一份灵动的趣味。而在辅助图案上，采用了各式各样猫儿淘气的玩耍画面。图案中那团看似乱麻般的毛线球，就如同伴随人一生无休无止的生活琐事，而猫却可以在这种环境下自由的嬉戏，暗示人们凡事看开了，也就不拘于生活的束缚了；体现一种贴近生活，自然纯真，朴实无华的生活态度。 

The original intention opening of Cat Lover Cafe is to seek a trace of peace for the busy people who are living in a noisy city, and help them to release their pressure. Since the boss is fond of cats so much, he decides to supply such a place, where the cat fans may communicate taking their pets along with them. To give a full expression_r of this manage idea, he names the cafe Cat Lover. Cat and man, the life mates, make us associate the cafe with coziness, simple elegance and fun.

So as to illustrate the atmosphere at the cafe, the logo is showed in a relaxing way. Its principal parts are two cats cuddling up to each other, which reminds us the feeling that our heart closes, trusts and relies on each other, although in the city's noise. The letter C and L add a smart fun by stretching the cats' tails. Besides, various images of the cats naughtily playing are taken as auxiliary parts. In the pictures, the yarn ball is in a terrible mess, which seems like those endless trifles throughout our life. However, the cats still play free in this enviroment. It implies that we will get rid of the annoyance in life , as long as we live with our heart. In short, these pictures represent a sort of natural, pure and plain attitude of life.

LOGO以“生活化”和“趣味化”为设计主体，造型上采用“太阳”和“动物脚印”的元素，其“太阳”的轮廓和色彩，象征阳光的、美好的、温馨的生活，寓意企业所提倡的“更好的设计，更好的生活”理念，而“动物脚印”，则很直观的表达出企业所从事的设计与生产高档宠物玩具的行业特征。两个元素的巧妙结合、相互映衬，使LOGO充满了朝气与趣味，具有较强的视觉感染力。同时，因创典是主要针对海外市场的，在字体标注上全部采用英文标，便于海外顾客的识别和记忆。

The theme of their logo is life and joy, and the shape of it comprises both the sun and the animal's footprints. The outline and color of the sun symbolize our sunny, wonderful, and cozy life, meanwhile, they imply the idea of the firm ——better designation, better life. On the other hand, the animal's footprints right represent the industry feature, that is, to design and produce high-grade toys for pets. So, the logo is full of vigorousness and interest, and has a strong visual appeal, for the two elements so skillfully combine and well mutually influence. Besides, the characters are all written inEnglish in order to help foreign customers to distinguish and remember, since the firm focuses on overseas market.

ＬＯＧＯ的造型以 “橘子树”的造型进行深化，其大树的造型，象征生机无限和充满希望，并暗示每一个人只要心存“希望”和“爱”，终会成长为大树，飘香遍野，果实灿烂。而树干下采用门的造型，寓意希望更多的人从这里加入进来，使“橘子树”越来越茂盛，一起将“希望”与“爱”传递到世界的每一个角落，每一个人都能怀抱温暖。

The logo is intensified by an orange tree. The shape of the tree symbolizes unlimited vitality and hope. It suggests that everybody will grow  into an aromatic and fruitful tall tree, as long as there are always hope and love in his mind. Furthermore, the bottom of the trunk is shaped into a door, through which the organization wish more people to join in them to make the tree more and more lush. Then they can deliver hope and love to each corner of the world together. They also hope everyone will embrance warmness.

去年响应低碳环保所设计的海报。

说的更确确点，应该算是涂鸦吧~~

“生活中一些不经意的小事都会给地球加热，为了保护我们唯一的家园，需要你我小小的行动。”

“御兰坊，主要以景泰蓝、陶瓷、锡器、刺绣等中国传统手工艺品，极富中国传统元素。”

根据客户的产品定位，最终设计出的方案，该品牌已于悦华酒店开设厦门第一家门店。

PJOINER·品匠是以高级商务会议礼品为定位的一个新品牌，从命名到形象都是空白。

结合品牌自身定位，与其产品风格多为东方文化元素为主，经过反复的沟通，客户最终还是接受了我的建议，以“品匠”二字做为品牌的中文名称。logo也以典型的东方文化传统做为设计元素。

LOGO释义：

LOGO的中文“品匠”二字，融合了中国传统文化的精髓。“品匠”之“品”是一种生活的态度，是一种对美好事物传递的至臻境界的体验，是懂得欣赏之人对于生活更深层次的理解。“品匠”之“匠”，是一个漫长的专研过程，是将时间与工艺、文化完美融合的艺术行为。

而英文PJOINER是“品匠”的象声音译字母，其英文图形恰如其分地融入了中国传统莲花图腾的元素，使整个字体给人清新、淡雅之感。同时这种中西元素的结合，象征着品匠独具创新的专业产品设计理念，使产品在传统韵味中增加现代文化色彩，满足高端商务人士的品味需求。

硬盘满了，本想着把一些不用的文件删掉，结果翻出了这副旧海报。

去年Maksim Mrvica来厦门开音乐会设计的，结果后来主办方又改主意了，大陆统一海报形象，沿用之前的。哎，无用功啊  - -``