chengchenIJ

Benefit from increased sales and gross margin improvement, Dynasty Fine Wines (00828) net profit last year rose 13% to 143 million yuan. The company yesterday said President Bai Zhisheng, in the first quarter sales do by the financial tsunami, but the group through the adjustment of market distribution and product mix, coupled with the central stimulus package is expected to have a better second quarter performance, which currently have no price increase or a price reduction plan.

As of the end of December 2008, the Group's revenue increased 21% to 1.361 billion yuan; net profit also rose 13% to 143 million yuan. Earnings per share 11.5 cents, to send a final dividend of 1.9 cents per share, dividend date is June 17, 2009, close date for the May 26. Group that in 2008 the dividend rate was 47%, consistent with the Group from 30 to 50% dividend payout policy. The company's shares fell 9.6% yesterday, closing at 1.33

attack outside the wine, there are disputes with the industry, wine industry is undergoing changes. Shall not move backward, Dynasty Fine Wines now have to solve this problem.

investment, according to today's statistics, the wine industry's latest ranking: Changyu market share of 17%, the highest in the Great Wall was about 12%, while the third Dynasty (Dynasty Fine Wines Group Limited) only 5%. But the last few years, Dynasty Fine Wines of the market share of 13%.

shall not, in 2010, the three-year-old dynasty decided to restructuring.

2009 at the end, there are 89 sales personnel in the original Zhangyu Dynasty Shanghai company work. Although among the same industry, \Meanwhile, the dynasty has been spent 3.62 million dollar purchase wine cask; and France Jisai Fu Group signed an exclusive sales agency agreement; in Shanghai, Tianjin set up sales companies; build wine cellar and a series of reform initiatives.

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