加载中…加载中…加载中…加载中…还是要好好坚持
思想的世界里，不能做奥特曼，也不做过时姐。
写下这一秒，时间已经又过去一秒
没有所谓的此时此刻
只有趁精神不断找乐，
尤其是工作这事情，不找乐坚持提不起干劲。
董桥曾言写书这点事：先是宛转回头，几许初恋之情怀；
继而云鬟潦乱，别有风流上眼波；后来孤灯夜雨，相对尽在不言中。
初恋文笔娇嫩如悄悄话；情到浓时不免出语浮浪；
最温馨是沏茶剪烛之后剩下来的淡淡心事，只说得三分！
广告有时也这样，前提你得先屏息过滤去那些浓浓商臭味。
保留丹田那股清净气，尚还能自愈自乐些日子。
怕是职业也有中年期，只会感慨没有感动。
神马都是浮云。
作者: Mika＠Shanger
Yahoo Bus Stop
Derby是一个实体的活动，在旧金山选了20个公车候车亭，架设72吋的大型触控萤幕，让等车的民众可以在上面玩游戏，有趣的是，这个比赛是以社区为参赛单位(不是个人喔)，你可以挑选20个社区中任何一个候车亭，与在线上的某个陌生人，来个即时PK对战，为你的社区赢得最后的胜利。
活动共两个月，有视觉拼图、打字测试、文件分类等四种类型的游戏任君挑选(详如下影片)，你必须先选你所属的社区，可以单打自High，得到25分，或是找另一个候车亭挑战，赢了可得100分，单项最佳纪录再赚500分的Bonus，这些分数全都会累计，归到你的社区去。
所有奖项只有唯一的一个，Yahoo会在最后得胜的社区办一个活动，届时会请来OK
Go乐团的表演(她的MV一向以创意影像著称)，而且现场采先来先进制，玩过游戏不是必要资格，整个社区的人都可以扶老携幼(必须年满一十八)一起参加。
http://v.youku.com/v_show/id_XMjMxNDQwMjQ0.html
节日里推广一款小甜品，能做出这样角度的故事实属不赖。
碰到这样的案子，总是要想一下，从brief到成形期间经历了怎样的思考和跳跃过程，
最后落在了暧昧，落在80后90后吃香的这一套，核心找对了，往下就容易了。
短片刚出来在香港就有20万点击率。
从来都不缺眼球，缺的是抓眼球。
The 'digital death' campaign, created by TBWA Chiat Day New York, involves a number of high profile celebrities signing off from all social networking platforms, including Twitter and Facebook.
Participating celebrities will rejoin the networks when US$1 million has been collectively raised for the charity, which works to raise awareness about the number of individuals dying from Aids every day.
The Twitter accounts will direct fans to the celebrities' personal pages on Buylife.org where the famous contributers have posted a "last tweet and testament video" to encourage online and text donations.
In addition, the celebrities will be posting images of themselves lying in coffins to symbolise their digital death.
Well-known faces taking part include Usher, Serena Williams, Kim Kardashian and Elijah Wood.
明星利用微博发起的艾滋公益活动，为了筹集一定数额的捐助，明星纷纷采取了“网络死亡”，死亡期间不发任何微博不给予任何评论不展示任何动态，知道粉丝将钱筹足了。
目的在将粉丝对明星的追逐，转换为生命的拯救力量。
所有公益主题这么多年一直致力去做却依然做不到位的事情，就是让人们——心甘情愿！
Under the theme of ‘My car is your car’, the campaign aims to make
drivers aware that the policies of IAG insurance brands NRMA, SGIC
and SGIO cover any driver of the insured car, even if they are not
named on the policy.
The campaign features a central character, Tom, who shares his new
car with the all of Australia. An activation component invites
licensed members of the public to drive Tom’s car as he travels
across Australia.
A competition that incorporates Facebook offers participants the
chance to win two Volkswagen Golfs.
IAG consolidated its above and below-the-line accounts with the
agency in August. The group includes the NRMA brand in New South
Wales and Queensland, the SGIO brand in Western Australia and the
SGIC brand in South Australia.
活动目的其实就是告诉大家他们家的车险涵盖任何人任一款车，不管你是当地车还是过路车还是无证车，
都可以获得保险的保护。因此活动构造一个叫tom的人，他开放自己的车子，供任何人自由开走，然后再交给下一个，每个人在车上贴上自己的照片。
Another online campaign that taps into the live element. This time it's the Swedish Post that helps you create your own unique Christmas postcard. They set up 4 live camera's on mountain Funasdalsberget to create a scenic setting, including snow and reindeers. You can make screenshots and send them as a physical postcard
实景设立摄像头，网民可随意抓拍任意瞬间，雪花也好，鹿跑也好，生成自己的圣诞卡片
不过要考验先电脑的流畅性。
现在的玩意越来越虚实结合，接招吧。
WWF Germany has created a .wwf file format which is a .pdf that cannot be printed. Save a tree, download the WWF software, save your docs as .wwf and protect the environment.
wwf设立了一个文件存储软件程序，鼓励大家尽量不要打印，保护森林。
已经从一味的呼吁，变成切实可行的具体措施。
让公益不再只是挑战良知，而化良知为行动。
In Japan Adidas Originals has launched a weird Twitter challange together with MTV. It's the classic rock paper & scissor game, but the point is that you bet your own Twitter followers. Fortunately it's just a virtual game, and it doesn't use the account connect functionality.
